Old Boys’ Club
Great Neck, N.Y., attorney Rosalie Osias knew that “mortgage banking is an old-boy network.” Yet, she wanted a piece of the action. How to break in? “I needed something sexual to get them to notice,” she says, and so her firm tried a new ad campaign. One shows her draped across her desk in a short miniskirt; “Try this nonconforming law firm,” the ad urges. “It creates a bad image for lawyers who are already getting a bad rap,” complained one male lawyer, critiquing the ad. “Maybe the ads brought in clients, but once they were inside my door, I delivered,” Osias countered. Business has gone up by 1,000 percent since the ads started. (AP) ...This is a bad trend. I don’t think I want to see any lawyer’s briefs.
Available in This is True: Book Collection Vol. 2